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Artist Development & Release Management

Your music deserves
to be heard.

Ardito works with independent artists who are serious about their releases. We handle the strategy, the outreach, and the parts most artists never get to.

Work with us Browse the tools
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What we do

Release management
done right.

From distribution setup to post-release follow-up. We handle the campaign so you can focus on the music.

01
Release Management

Full campaign management for single releases. Distribution, editorial pitching, blog and radio outreach, playlist pitching, social strategy, and post-release analysis.

02
Artist Development

For artists at the start. Brand identity, release readiness, audience building, and a plan that makes sense for where you actually are.

03
Strategy Sessions

A focused 60-minute session to map your next release, fix what's not working, and leave with a clear plan. Pre-call audit included.

04
DIY Tools

Not ready to work with us yet? Our playbooks, outreach tracker, and budget calculator give you the system to run your own campaign properly.

The Tools

Do it yourself.
Do it well.

Built by a release manager for artists who want to run their own campaigns without guessing what comes next.

Playbook
Release Management Playbook

28 days. Every action mapped to your real release date. Day-by-day briefs, tasks, and example copy - from distribution setup to post-release.

£14.99 one-off
  • 28-day interactive checklist
  • Date-aware calendar
  • Example pitch copy included
  • Pre-save and distribution guides
  • Works for any genre or budget
Get the Playbook
Bundle
Playbook + Outreach Tracker + Budget Calculator

The full DIY release toolkit. Playbook, 93+ pre-loaded curator and blog contacts filtered by genre, and a budget calculator that tells you where every pound should go.

£29 one-off
  • Everything in the Playbook
  • 93+ vetted contacts across 6 genres
  • Blogs, playlists, radio - UK and EU
  • Status tracking and CSV export
  • Budget calculator with spend breakdown
Get the Bundle
Coming Soon
Gig Promo Playbook

21 days to a full room. The same system as the release playbook, built for promoting live shows. Join the waitlist to be notified first.

£15 at launch
  • 21-day gig promo system
  • Date-aware posting calendar
  • Venue and ticket link guides
  • Works for solo artists and bands
  • Reusable for every show
Join the Waitlist
Pricing

Start where you are.

From the tools to the full managed service. Every tier includes everything in the one below it.

Tier Price What's included
The Playbook
£14.99
 28-day release management checklist. Day-by-day briefs, tasks, and example copy. Self-serve, no support. ↗ Buy
Bundle
Best value
£29
 Playbook + 93+ contact outreach tracker (genre-filtered, UK and EU) + budget calculator. Everything you need to run a release yourself. ↗ Buy
Pitch Review
£35 intro
 Everything in the Bundle, plus a written review of your pitch copy, bio, and artwork from Laura. One round of feedback, 48-hour turnaround. ↗ Buy
Strategy Call
£120
 Everything above, plus a 60-minute call. Pre-call intake form, tailored campaign plan, three actions to leave with. The playbook customised for your release. ↗ Enquire
Full Management
Bespoke
 Ardito runs the campaign with you. Distribution, pitching, blog and radio outreach, social strategy, post-release follow-up. Enquire for a quote. ↗ Enquire
About

Artist-first.
Always.

Ardito is a release management and artist development agency for early-stage independent artists. We work with artists who are serious about their music and ready to put it out - not artists who already have a team.

Founded by Laura, a Music Business MA graduate (Distinction) from BIMM London with a background spanning live events co-production, touring administration, distribution, and artist management. Laura built Ardito because she kept seeing the same pattern: artists making genuinely good music who had no idea what to do with it once it was finished.

We work with artists under 5,000 followers. That's not a limitation - it's the point. Before the wave is where the work matters most.

28
Days in a full campaign
93+
Vetted contacts in the tracker
6
Genres covered
Ardito

London-based. Working with independent artists across the UK and internationally.

Work with us

Ready when you are.

Whether you want to run your own release or want Ardito to run it with you - start here and we'll figure out the right fit.

For artists
Start a conversation

Tell us about your release, where you are, and what you're trying to achieve. No hard sell, no obligations.

Email us
Strategy call
Book a session

60 minutes, £120. Fill in the pre-call intake form and we'll come prepared. Three actions to leave with.

Fill in the form

Or find us on Instagram: @ardito.ldn